business writing seminars | communications consultancy | information audits

Office workers — from junior administrators to chief executives — spend most of their time reading and writing, yet few are confident writers. Does this matter? Does it stop them from doing their jobs?

Words cost money. Every minute spent writing worthless words is pure overhead, and that amount can grow exponentially when you factor in the time of readers. (Or should that be skim-readers?) And it's not just productivity and profitability that take a hit, job satisfaction and self-esteem do too.

In a world obsessed with information, poor written communication skills is a multi-billion-dollar issue.

What is the Nakedize response?

• Written communications seminar
• Information audits and consultancy
• 80-page writing guidebook
• Coming soon: an exposé on the full costs of information overload

The fact is, we have a verbosity epidemic every bit as costly as the obesity epidemic, and it's getting worse by the day. Take a moment to think about it.

What would our governments and corporations have been able to achieve in the past 40 or so years if paper wars didn't exist? How many great ideas and solutions have been lost to poor writing? What percentage of the words you write achieve nothing at all?

The fact is, words are costly, but they are not inherently valuable — their value comes from their effectiveness.

Simon Hertnon is an expert in teaching others how to make words valuable again. Can you afford for your staff to not attend one of his Optimal Words seminars?

Simon regularly delivers his Optimal Words seminar in Wellington as 'Writing Essentials', a Victoria University Professional and Executive Development short course. Click here for links and the date of the next course.